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NEW ARRIVALS

SO.FRI.CO.

NEW ARRIVALS

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Our Sister Brand

MG Palmer

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WHY WE DO WHAT WE DO

Our goal is to capture the Southern spirit in our apparel. From the rustic countryside to the vibrant coastline, we have a passion for all things southern! We’re smashing country with coastal, prep with grit, and vintage with new! Snoop around our site to find something that makes you Howl!

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