So.Fri.Co New Arrivals
Cynder & Tank
Cynder & Tank
100% cotton
Original garment dye
Color: Sunwashed Red
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Luck Of The Hound with Exclusive KeepItColderLonger
Luck Of The Hound 100% cotton Original garment dye Color: Mason Jar Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry low With...
Learn More
$25.95
Fish Out Of Water
Fish Out Of Water
100% cotton
Original garment dye
Color: Push Pop
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
On The Scale
On The Scale
50/50% Cotton/Poly Blend
Original garment dye
Color: Heather Blue Flame
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Cow Lick
Cow Lick
100% cotton
Original garment dye
Color: Robin's Egg
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Beach Bums
Beach Bums
100% cotton
Original garment dye
Color: Push Pop
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Fill'er Up
Fill'er Up
100% cotton
Original garment dye
Color: Faded Jeans
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
The Whole Crew
The Whole Crew
100% cotton
Original garment dye
Color: Chicken Wire Grey
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
So.Fri.Co
So.Fri.Co
50/50% Cotton/Poly Blend
Original garment dye
Color: Heather Blue Flame
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Stay Trippin'
Stay Trippin'
100% cotton
Original garment dye
Color: Seafoam
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Waves Of Freedom
Waves Of Freedom
100% cotton
Original garment dye
Color: Summer Shadow
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Faith
Faith
100% cotton
Original garment dye
Color: Pink Jam
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Let's Get Crackin'
Let's Get Crackin'
100% cotton
Original garment dye
Color: Summer Shadow
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Just Coastin'
Just Coastin'
100% cotton
Original garment dye
Color: Seafoam
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Reach For The Stars
Reach For The Stars 50/50% Cotton/Poly Blend Original garment dye Color: Heather Pink Jam Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry low...
Learn More
$25.95
Sea Horse Play
Sea Horse Play
50/50% Cotton/Poly Blend
Original garment dye
Color: Heather Violet Sugar
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Sawyer Long Sleeve Hooded Tee - SO.FRI.CO
Introducing our new Blue Ribbon long sleeve hooded tee. This lightweight hoodie features straight sleeves with no cuffs, a left chest pocket tabbed with a Blue Ribbon label, and a...
Learn More
$34.95
5 Star Hound
5 Star Hound
50/50% Cotton/Poly Blend
Original garment dye
Color: Heather Violet Sugar
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Under The Pines
Under The Pines
50/50% Cotton/Poly Blend
Original garment dye
Color: Heather Sunwashed Red
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Somewhere On A Beach
Somewhere On A Beach
100% cotton
Original garment dye
Color: Southern Sky
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Beach Bums - Long Sleeve
Beach Bums - Long Sleeve
100% cotton
Original garment dye
Color: Push Pop
Pre-shrunk and ring-spun
Ribbed crew neckline
Long-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$32.95
Wild Hare
Wild Hare
100% cotton
Original garment dye
Color: Julep
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Champion Of The World - Long Sleeve
Champion Of The World - Long Sleeve 100% cotton Original garment dye Color: Faded Jeans Pre-shrunk and ring-spun Ribbed crew neckline Long-sleeved Unisex sizing Tagless Machine wash cold, tumble dry...
Learn More
$32.95
Loui's Perch - Long Sleeve
Loui's Perch - Long Sleeve
100% cotton
Original garment dye
Color: Pink Jam
Pre-shrunk and ring-spun
Ribbed crew neckline
Long-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$32.95
No Worries - Long Sleeve
No Worries - Long Sleeve
100% cotton
Original garment dye
Color: Mason Jar
Pre-shrunk and ring-spun
Ribbed crew neckline
Long-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$32.95
Sawyer Long Sleeve Hooded Tee - 5 Star Hound
Introducing our new Blue Ribbon long sleeve hooded tee. This lightweight hoodie features straight sleeves with no cuffs, a left chest pocket tabbed with a Blue Ribbon label, and a...
Learn More
$34.95
Marine Marlin
Marine Marlin
100% cotton
Original garment dye
Color: Summer Sunset
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Loui's Perch
Loui's Perch
50/50% Cotton/Poly Blend
Original garment dye
Color: Sunwashed Red
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Stars & Shells - Tank
Stars & Shells - Tank
100% cotton
Original garment dye
Color: Ocean Mist
Pre-shrunk and ring-spun
Ribbed crew neckline
Long-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Sunny Daze - Tank
Sunny Daze - Tank
100% cotton
Original garment dye
Color: Pink Limonade
Pre-shrunk and ring-spun
Ribbed crew neckline
Long-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Under The Sea - Tank
Under The Sea - Tank
100% cotton
Original garment dye
Color: Push Pop
Pre-shrunk and ring-spun
Ribbed crew neckline
Long-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Sawyer Long Sleeve Hooded Tee - Mermaid Hair
Introducing our new Blue Ribbon long sleeve hooded tee. This lightweight hoodie features straight sleeves with no cuffs, a left chest pocket tabbed with a Blue Ribbon label, and a...
Learn More
$34.95
Fins Up
Fins Up
100% cotton
Original garment dye
Color: Summer Sunset
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Sweet Directions
Sweet Directions
100% cotton
Original garment dye
Color: Julep
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Oh Crappie
Oh Crappie
100% cotton
Original garment dye
Color: Mason Jar
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
Buried Treasure
Buried Treasure
100% cotton
Original garment dye
Color: Southern Sky
Pre-shrunk and ring-spun
Ribbed crew neckline
Short-sleeved
Unisex sizing
Tagless
Machine wash cold, tumble dry low
Learn More
$25.95
