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So.Fri.Co New Arrivals

Oxford Cloth Hound Hat

Relaxed twill hat oxford cloth, with Howlin' Hound on front. Adjustable strap in back. Available in Mint & Baby Blue. Learn More

$24.95

SO.FRI.CO Structured Trucker

SO.FRI.CO on a Structured Trucker style hat. Learn More

$24.65

Red, White, & Blue Structured Trucker

Red, White, & Blue Southern Fried Cotton on a Structured Trucker style hat. Learn More

$24.65

`79 Bronco - Youth - Short Sleeve

Fins Up - Youth - Short Sleeve 100% cotton Original garment dye Color: Chicken Wire Grey Pre-shrunk and ring-spun Ribbed crew neckline Unisex sizing Tagless Machine wash cold, tumble dry low... Learn More

$20.95

Cow Lick - Toddler - Short Sleeve

Cow Lick - Toddler - Short Sleeve 100% cotton Original garment dye Color: Mason Jar Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry... Learn More

$20.95

Darling Decoy - Toddler - Short Sleeve

Darling Decoy - Toddler - Short Sleeve 100% cotton Original garment dye Color: Pink Jam Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry... Learn More

$20.95

Beach Bums - Youth - Short Sleeve

Beach Bums - Youth - Short Sleeve 100% cotton Original garment dye Color: Summer Sunset Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry... Learn More

$20.95

Waves Of Freedom - Youth - Short Sleeve

Waves Of Freedom - Youth - Short Sleeve 100% cotton Original garment dye Color: Summer Shadow Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble... Learn More

$20.95

Buried Treasure - Youth - Short Sleeve

Buried Treasure - Youth - Short Sleeve 100% cotton Original garment dye Color: Southern Sky Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry... Learn More

$20.95

Country Lights - Youth - Short Sleeve

Country Lights - Youth - Short Sleeve 100% cotton Original garment dye Color: Violet Sugar Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry... Learn More

$20.95

Cow Lick - Youth - Short Sleeve

Cow Lick - Youth - Short Sleeve 100% cotton Original garment dye Color: Robin's Egg Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry... Learn More

$20.95

Fun Times Ahead - Youth - Short Sleeve

Fun Times Ahead - Youth - Short Sleeve 100% cotton Original garment dye Color: Mason Jar Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble... Learn More

$20.95

Curly Sue - Youth - Short Sleeve

Curly Sue - Youth - Short Sleeve 100% cotton Original garment dye Color: Snow Cone Blue Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble... Learn More

$20.95

Champion Of The World - Toddler - Short Sleeve

Champion Of The World - Toddler - Short Sleeve 100% cotton Original garment dye Color: Faded Jeans Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold,... Learn More

$20.95

Onyx - Toddler - Short Sleeve

Onyx - Toddler - Short Sleeve 100% cotton Original garment dye Color: Summer Shadow Pre-shrunk and ring-spun Ribbed crew neckline Long-sleeved Unisex sizing Tagless Machine wash cold, tumble dry low... Learn More

$20.95

Fins Up - Youth - Short Sleeve

Fins Up - Youth - Short Sleeve 100% cotton Original garment dye Color: Pink Jam Pre-shrunk and ring-spun Ribbed crew neckline Unisex sizing Tagless Machine wash cold, tumble dry low... Learn More

$20.95

Champion Of The World - Youth - Short Sleeve

Champion Of The World - Youth - Short Sleeve 100% cotton Original garment dye Color: Faded Jeans Pre-shrunk and ring-spun Ribbed crew neckline Long-sleeved Unisex sizing Tagless Machine wash cold,... Learn More

$20.95

Marine Marlin - Youth - Short Sleeve

Marine Marlin - Youth - Short Sleeve 100% cotton Original garment dye Color: Seafoam Pre-shrunk and ring-spun Ribbed crew neckline Long-sleeved Unisex sizing Tagless Machine wash cold, tumble dry low... Learn More

$20.95

Crabbin' In The USA - Youth Short Sleeve

Crabbin' In The USA - Youth Short Sleeve 100% cotton Original garment dye Color: Seafoam Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry... Learn More

$20.95

Onyx - Youth - Short Sleeve

Onyx - Youth - Short Sleeve 100% cotton Original garment dye Color: Blue Flame Pre-shrunk and ring-spun Ribbed crew neckline Long-sleeved Unisex sizing Tagless Machine wash cold, tumble dry low... Learn More

$20.95

Stars & Liberty - Front Print

Stars & Liberty - Front Print 50/50% Cotton/Poly Blend Original garment dye Color: Heather Charcoal Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry... Learn More

$18.95

Hounds Baseball - Front Print

Hounds Baseball - Front Print 50/50% Cotton/Poly Blend Original garment dye Color: Heather Red Pre-shrunk and ring-spun Ribbed crew neckline Short-sleeved Unisex sizing Tagless Machine wash cold, tumble dry low Learn More

$18.95

Just howlin'

Lightweight, Heathered Blend Slimmer Fit Printed graphic on front Machine wash cold, tumble dry low *If you like ‘em to fit a little roomier, size up on this one! Learn More

$18.95

Don't Tread

Lightweight Blend Slimmer Fit Printed graphic on front Machine wash cold, tumble dry low *If you like ‘em to fit a little roomier, size up on this one! Learn More

$18.95

USA

Lightweight, Heathered Blend Slimmer Fit Printed graphic on front Machine wash cold, tumble dry low *If you like ‘em to fit a little roomier, size up on this one! Learn More

$18.95

Shine Bright KeepItColderLonger

Southern Fried Cotton KeepItColderLonger - Shine Bright Learn More

$4.95

Gadsden Patch KeepItColderLonger

Black Neoprene Gadsden Patch KeepItColderLonger Learn More

$4.95

SoFriCo CAMO KeepItColderLonger

Southern Fried Cotton KeepItColderLonger - SoFriCo CAMO Learn More

$4.95

Sunny Daze KeepItColderLonger

Southern Fried Cotton KeepItColderLonger - Sunny Daze Learn More

$4.95

Blue Paisley KeepItColderLonger

Southern Fried Cotton KeepItColderLonger - Blue Paisley  Learn More

$4.95

Champion of the World KeepItColderLonger

Southern Fried Cotton KeepItColderLonger - Champion of the World Learn More

$4.95

SoFriCo Doodle - Ice Green

Ice Green Sunglass Strap Learn More

$4.95

SoFriCo Doodle - Pastel Pink

Pastel Pink Sunglass Strap Learn More

$4.95

SoFriCo Stars

Royal Sunglass Strap Learn More

$4.95

Stars & Stripes Sunglass Strap

Something Blue Sunglass Strap Learn More

$4.95

Funky Fish

Southern Fried Cotton Decal - Funky Fish Learn More

$2.95

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